To Cotton On means to understand or discover the potential of a great idea. The Cotton On brand was founded on the surf coast of Victoria Australia in 1991 with a single store and a handful of employees. 23 years later, the Cotton ON Group is Australias largest fashion group, made up of 9 brands, over 1,300 retail stores in 16 countries across the globe. Our mission at Cotton On is to become the most innovative and responsive brand within our market without compromising the values that have made us what we are today. We are unwavering in our pursuit to provide our customers with the right to engage in the latest fashion, at the right price. Value drives everything we do. If an idea doesn’t add value to our customers, our people, our brand or the community, we keep working on it until it does.